Balcom Agency, an award-winning advertising, interactive and public relations firm, has been chosen to redesign www.themodern.org , the website for The Modern Art Museum of Fort Worth. The Modern, located in Fort Worth’s cultural district, maintains a vast collection of modern and contemporary art—including works by Pablo Picasso, Jackson Pollock and Andy Warhol—and serves as host to several traveling exhibitions each year. The Modern made its decision after a nationwide review of multiple agencies.
As part of the redesign, Balcom will support The Modern’s mission to promote a welcoming environment for public appreciation of post-World War II art. The website will display the beauty of permanent and loaned collections, as well as highlight the architecture of the museum and its surrounding grounds. In addition to revamping the site’s navigation, the team plans a new calendar system to promote and communicate contemporary art exhibits and community events.
“While The Modern is praised worldwide as a premier cultural institution, it is also a favorite destination of our B team,” said Stuart Balcom, principal of Balcom Agency. “Supporting The Modern in its quest to improve its online presence and digital footprint will be a productive, and fun, endeavor for us.”
Planning for the website project has already begun, with a fall launch of the site planned.